AHC was asked to create a new brand for direct-to-patient orthopedic services for Dr. Kalle Stidham, the leading orthopedic surgeon in San Jose, Calfornia. Known for his work with professonal athletes such MMA champion Daniel Cormier and Cain Velasquez, Dr. Stidham desired to offer his experetise for quick affordable initial consultation of an athlete’s symptoms using digital technologies. Using our process, we created a new logo and brand, designed and developed his website and produced multiple videos enhancing his brand and sevice offerings.